Guides ยท Business
Customer Journey Mapping Basics
Visualize end-to-end customer steps
Customer journey mapping identifies personas, stages, and touchpoints, capturing customer goals, emotions, and pain points to prioritize fixes and align teams around the experience.
- journey map
- customer experience
- touchpoints
- personas
- pain points
Define Scope
Pick a persona and scenario; list stages from awareness to loyalty.
Map Touchpoints
Capture channels, actions, emotions, and pain points at each stage.
Prioritize Fixes
Highlight high-impact pain points; assign owners and experiments.