Guides ยท Business

Competitor Teardown Basics

Run a structured competitor analysis

This guide covers planning a competitor teardown: define objectives, collect data on product and pricing, capture UX flows, and synthesize findings into opportunities and watchpoints.

Set objectives

Decide what you want to learn (pricing, onboarding, features).

Collect data

Capture screenshots, flows, pricing pages, and messaging; note claims and proof.

Evaluate UX and product

Run core tasks, note friction points, and feature gaps.

Synthesize and share

Summarize strengths, weaknesses, and opportunities with clear evidence.

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