Examples ยท Psychology
Negotiation BATNA
Best alternative to an agreement
Knowing your BATNA sets your walk-away point and strengthens bargaining.
- fallback
- reservation price
- alternatives
- leverage
- negotiation
Definition
BATNA is the best outcome achievable without the current deal.
Examples
Another job offer, a different supplier, or DIY solution can form a BATNA.
Use
Improve your BATNA to gain leverage and avoid accepting poor terms.