Guides ยท Technology
Mobile Push Notification Basics
Send push without annoying
Effective push notifications deliver clear value, respect quiet hours and frequency caps, segment by behavior, test copy, and provide easy controls to prevent fatigue and uninstalls.
- push notifications
- frequency caps
- quiet hours
- targeting
- mobile
Provide Value
Send actionable, timely messages; avoid spammy promos.
Control Frequency
Set caps and quiet hours; honor OS-level settings.
Target
Segment by behavior; A/B test copy; allow easy opt-outs.
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