Guides ยท Business
Customer Journey Analytics Basics
Analyze journeys end-to-end
Journey analytics maps key steps across web/app/email/support, measures drop-offs, segments by cohort, and tests changes to lift conversion and retention with consistent event schemas.
- journey analytics
- funnels
- cohorts
- conversion
- retention
Map Steps
Define key touchpoints and events across channels.
Segment
Analyze by cohorts/personas; find drop-off points.
Improve
Test fixes to weak steps; monitor lift and retention.